Larry Broughton is an award-winning entrepreneur and CEO. He is a bestselling author, serial entrepreneur and keynote speaker. He was a US Army Staff Sergeant, serving 8 years on Special Forces A-Teams (commonly known as the Green Berets). Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena, attaining extraordinary success.
He is the Founder & CEO of broughton HOTELS (www.broughtonHOTELS.com). They are a leader in the boutique hotel industry. He created yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®; the National Veteran-Owned Business Association’s Vetrepreneur® of the Year; Coastline Foundation’s Visionary of the Year; Passkeys Foundation’s National Leader of Integrity. Entrepreneur Magazine included his firm on their Hot 500 List of Fastest Growing Private Companies.
Larry has authored several articles and books on leadership, team building, and entrepreneurial significance. These include VICTORY: 7 Entrepreneurial Success Strategies for Veterans, and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country. He’s been a guest on news and TV programs on every major network. He has made many appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible.
Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure. He speaks to Fortune 100 firms, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.
Larry has attended the Executive Program at prestigious Stanford University. He studied Russian at the world-renowned Defense Language Institute. He studied Political Science at University of California, Santa Barbara, and College of San Mateo.
For more information on Larry, please visit http://www.LarryBroughton.me and http://www.yoogozi.com.

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